Fractional CCO

Senior Commercial Leadership. On Your Terms.

The highest-level Universal Reach engagement: Fractional CCO is for businesses that want Universal Reach embedded within the leadership team and taking responsibility for the wider commercial function — without the cost and commitment of a permanent hire.

Let's Talk See How We Work

Scope of the role

What a Fractional CCO Owns.

The engagement covers the full commercial remit, prioritised around where your business creates revenue fastest.

Commercial strategy and planning
Sales leadership and pipeline development
Operator and partner acquisition
Market-entry strategy
Key account and revenue growth
Commercial negotiations
Sales team structure, coaching and development
KPIs, forecasting and commercial reporting
CEO/founder and board-level commercial support

We do not simply advise on what your business should do. We help decide, implement and execute it.

The engagement

Embedded in Your Leadership Team.

A structured start, then continuous commercial ownership alongside your founders and existing team.

Commercial Review

Product, positioning, pipeline, pricing direction, partner landscape and existing accounts assessed against your growth targets.

Commercial Plan

Priority markets, target operators, partnership routes and a sales motion mapped to revenue milestones.

Execution

Introductions made, meetings taken, deals negotiated, and the sales team structured and coached to deliver.

Reporting & Handover

KPIs, forecasting and board-level reporting, with commercial structure that stays in the business.

Fit

When a Fractional CCO Makes Sense.

Typically when commercial responsibility sits with a founder, when a sales team lacks senior direction, or when a new market needs an owner with existing relationships.

Other roles

Not Every Business Needs a CCO.

If overall commercial ownership is more than you need today, Universal Reach also works as a Fractional Commercial Director, Sales Director, Head of Business Development or flexible commercial support.

See all fractional commercial roles

Discuss a Fractional CCO Engagement.

A short commercial consultation is usually enough to establish whether the model fits your business.

Let's Talk Tell Us What You're Working On