Fractional Commercial Leadership for iGaming
Senior commercial expertise without the cost of a full-time hire.
Whether you need a Fractional CCO, Commercial Director, Sales Director, Head of Business Development or experienced commercial support, Universal Reach provides the senior capability your business needs — when you need it.
Good Product. Not Enough Commercial Traction.
No senior commercial owner
Nobody is accountable for revenue, markets and partnerships at the level the business actually needs.
A full-time hire is too heavy
A permanent CCO or Commercial Director is expensive, slow to recruit and hard to justify at your current stage.
Activity without direction
There is sales activity, but no structure, no qualified pipeline and no consistent commercial execution.
Senior Commercial Expertise, at the Level You Need.
Fractional CCO
Overall commercial ownership: strategy, revenue, markets, partnerships, pipeline, commercial performance and leadership-team support.
Fractional Commercial Director
Senior commercial leadership without necessarily requiring a C-suite title. Revenue growth, commercial planning, sales, partnerships and execution.
Fractional Sales Director
Sales leadership, targets, pipeline management, forecasting, coaching, structure and performance improvement.
Fractional Head of Business Development
Operator acquisition, partnerships, target-account development, new business and qualified pipeline creation.
Fractional Commercial Support
Flexible senior commercial resource for businesses that need experienced support without a defined leadership role.
Need overall commercial ownership?
Fractional CCO
Need senior commercial leadership?
Fractional Commercial Director
Need sales leadership?
Fractional Sales Director
Need operator acquisition and partnerships?
Fractional Head of Business Development
Need flexible senior commercial resource?
Fractional Commercial Support
Commercial Leadership, Relationships and Execution.
Commercial strategy and planning
Proposition, pricing direction, market prioritisation and a commercial plan the leadership team can act on.
Sales leadership and structure
Targets, pipeline discipline, forecasting, sales process and coaching for an existing or emerging team.
Operator and partner development
Target-account identification, direct operator conversations, aggregators, platforms and partnership programmes.
Market expansion
Route-to-market planning for new territories, local partner selection and commercial execution on the ground.
Contract and deal support
Commercial terms, negotiation support and getting agreements over the line.
Account growth
Turning signed operators into performing, revenue-generating accounts rather than dormant integrations.
B2B iGaming Businesses That Need Commercial Momentum.
Game studios
Studios with strong content that need operator distribution, aggregator relationships and commercial momentum.
Casino suppliers and platforms
Suppliers who need senior commercial leadership to build pipeline and convert enterprise conversations.
iGaming technology businesses
Technology and service providers entering or scaling within the B2B iGaming ecosystem.
Businesses with an existing sales team
Teams that have activity but need direction, structure and senior ownership of commercial performance.
An Experienced Commercial Operator, Not an Agency.
Senior, not junior
You get commercial leadership experience, not an outsourced lead-generation service.
Built inside iGaming
The B2B iGaming ecosystem — studios, suppliers, aggregators, platforms and operators — is the working environment, not a new sector to learn.
Relationships plus execution
Strategy is only useful when someone owns the conversations, the pipeline and the follow-through.
Scaled to the requirement
The role and the number of days per month flex with your stage — no permanent hire, no long hiring cycle.
Or Start With a Defined Commercial Project.
Not every commercial challenge requires a permanent executive. Universal Reach can provide focused go-to-market support for a defined launch or project, or continue into a broader fractional commercial leadership role as the business grows.
Structured Around the Role, Objectives and Involvement Required.
Commercial consultation
An initial conversation about your product, markets, pipeline and where the commercial function needs strengthening.
Scope and role
We agree the right role, the objectives and the number of days per month — ongoing or project-based.
Execution
The work starts: commercial plan, pipeline, operator and partner conversations, and accountability for progress.
Commercial Leadership Built Across iGaming
Universal Reach is led by an experienced iGaming commercial executive with more than 15 years of experience across the sector.
Over the course of his career, he has held progressively senior commercial roles across multiple iGaming businesses, spanning business development, sales leadership and overall commercial management.
His experience covers commercial strategy, new business development, operator and partner relationships, market expansion, negotiation, account growth and building commercial structures designed to support sustainable growth.
Having worked across different businesses, products, markets and stages of commercial development, he brings a broad practical perspective to the challenges faced by growing iGaming companies.
Universal Reach applies that experience through a flexible fractional model — providing businesses with access to experienced commercial leadership and hands-on support without necessarily requiring a full-time executive appointment.